Saying it with colour

A recent TNS survey commissioned by GNT revealed that 67 percent of food global food consumers say that they are looking for ‘easy to understand information’ when making their food and confectionery purchases. Here, Angus Kennedy interviews Paul Collins, director of international sales and marketing at GNT, to find out more. Saying it with colour

A recent TNS survey commissioned by GNT revealed that 67 percent of food global food consumers say that they are looking for ‘easy to understand information’ when making their food and confectionery purchases. Here, Angus Kennedy interviews Paul Collins, director of international sales and marketing at GNT, to find out more

By Angus Kennedy

The GNT survey recently released interviewed over 5000 people aged between 18-70 from all over the world and examined the attitudes and behavior of consumers towards food, focusing on the interpretation of the word ‘natural’. A word, which GNT say, is all too frequently used and often not entirely understood by both consumer and producer.

I met up with Paul Collins at a trade show in London and on The GNT stand he showed me a number of product packs in the market. Within his sample of just 15 or so products, he showed me the different usage of the word natural printed on the pack.


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