According to recent research, consumers are cutting down on snacking, with less than a third (29%) now eating sweets between meals. Mintel explains what’s behind this trend
It seems that Brits’ snacking habit is waning as consumers keep an eye on their waistlines. Indeed, new research from Mintel reveals that UK consumers have cut down on consumption of all snacks over the past year.
The research highlights that chocolate, which in 2014 was Britain’s most eaten snack (tied with fresh fruit), has fallen as a snack choice by 9 percentage points over the course of a year. Whilst over two thirds (68%) ate the snack in the month to December 2014, a year later in December 2015, just 59% said they ate the treat between meals.
Meanwhile, in the same time frame, the number of Brits snacking on crisps and crisp-style snacks fell 10 percentage-points from 67% to 57%, the proportion snacking on sweets dropped 11 percentage points from 40% to 29%, those snacking on cakes and sweet baked goods declined by 12 percentage points from 51% to 39% and an 11 percentage point drop in usage was seen in the pie, pastry and sausage roll segment – with just 25% of consumers snacking on these products in the month to December 2015.
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Angus Kennedy, Editor of Kennedy’s Confection, interviews Bas Smit, Head of Marketing, Barry Callebaut N.V., live at the London Chocolate Forum this month. Bas revealed the findings for the first time of their latest chocolate consumer insights; a result of over a year of comprehensive research
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