“I don’t follow trends – I start them!”

At a lavish press event held at the Austrian Embassy on March 7, Josef Zotter – founder of Zotter Chocolate – explained his company’s roots, its bean-to-bar credentials, his innovation philosophy, and more. Simon Rowley attended to hear his story

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“I don’t follow trends – I start them!”

At a lavish press event held at the Austrian Embassy on March 7, Josef Zotter – founder of Zotter Chocolate – explained his company’s roots, its bean-to-bar credentials, his innovation philosophy, and more. Simon Rowley attended to hear his story

Zotter Chocolate, an Austrian chocolatier founded in 1987, has developed a strong reputation over the last 30 years – partly due to its innovative range of chocolate products and bean-to-bar credentials, but primarily thanks to Josef Zotter, the man behind the scenes that is responsible for the company’s growth and success.

A trained chef from an early age, Josef founded the Zotter family business alongside his wife, Ulrike, and today he oversees everything that goes on at the company; with a particularly strong hand in new product development. Thanks to his efforts, Zotter was recently named among the top 25 chocolate companies in the world (by chocolate tester Georg Bernardini in his illustrious 2015 publication, Chocolate – The Reference Standards), and additionally, Josef himself received an entrepreneurial award last year too.

But how does the company actually function, and what does Josef actually oversee on a day-to-day basis? In the extravagant surroundings of the Austrian Embassy in London last month, the Zotter head honcho made a rare visit to the UK to tell all.


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