Chocolate manufacturer, Ludwig Weinrich, explains why it relies on packaging solutions from LoeschPack and reports on the recent installation of the LTM-DUO twin-station fold wrapping machine at its Herford factory.
Factory manager Hans-Joachim Kamphowe at the headquarters in Herford, explains that “customers are sensitive and the market is transparent… Our sustainable commitment ensures that we benefit from this.” As of January 2014, Weinrich switched its production to using only cocoa from sustainable sources. Weinrich tells Kennedy’s it has supported the construction of schools in the producer countries for many years and it also campaigns for the financial security of small-scale cocoa farmers. In addition, the company pays higher commodity prices for cocoa beans and raw cane sugar from controlled organic cultivation.
Ludwig Weinrich prides itself with its quality management of products. The company has used packaging solutions from LoeschPack for many years and state its high quality packaging can be recognised by touch. Both retailers and end customers expect perfectly packaged chocolate from a premium manufacturer – without any blemishes and thus Weinrich has recognised the importance of investing in packaging solutions.
For almost 100 years, Altendorf based LoeschPack has been known for its innovative packaging machines, equipment and system solutions for chewing gum, confectionery and long-life baked goods as well as chocolate. “It is my personal belief that the LTM-DUO twin-station fold wrapping machines for chocolate bars from LoeschPack have no serious competition in the global market.” says Kamphowe.
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Angus Kennedy, Editor of Kennedy’s Confection, interviews Bas Smit, Head of Marketing, Barry Callebaut N.V., live at the London Chocolate Forum this month. Bas revealed the findings for the first time of their latest chocolate consumer insights; a result of over a year of comprehensive research
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