Werther’s original is making a return to UK screens with a £4 million TV advertising campaign.
The popular brand of traditional confectionery, is reported to have seen a 56% increase growth of sales with its butter candies, creamy toffees and flip-top boxed products.
According to the company, its sugar free range of sweets has seen an additional 1.2 million drawn to the brand within the past two years alone.
Angus Kennedy, Editor of Kennedy’s Confection, interviews Bas Smit, Head of Marketing, Barry Callebaut N.V., live at the London Chocolate Forum this month. Bas revealed the findings for the first time of their latest chocolate consumer insights; a result of over a year of comprehensive research
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