Fairtrade and farmer owned business Divine Chocolate has teamed up with gourmet popcorn brand Joe & Seph’s for what is believed to be the world’s first Fairtrade Chocolate Popcorn Easter egg.
The innovative product has been developed in response to consumer demand for premium items with superior taste and ethical credentials.
Divine Chocolate consumer research revealed that 84% of consumers questioned like the taste of salted caramel chocolate, while 87% agreed they would choose the Popcorn Egg as a gift for Easter.
The 232g luxury milk chocolate popcorn egg features a thick, smooth Divine Fairtrade milk chocolate shell embedded with Joe & Seph’s gourmet Salted Caramel popcorn, made with Fairtrade sugar, fresh butter and flaked Maldon sea salt.
The popcorn studded egg is presented in luxurious gold and teal packaging along with two further snack sized packets of Joe & Seph’s Fairtrade certified salted caramel popcorn.
As the company explained, the collaboration between the two businesses taps into the increasing popularity of popcorn; the category is a remarkable success story in the UK, now valued at £129m annually, with double-digit growth year-on-year.
Underlining this, a recent Mintel Report commented that 49% of Brits are interested in trying new flavours and reported sales of popcorn are up 27.1%. This is due to an influx of new shoppers purchasing within the category more frequently, as well as a visible increase in shoppers seeking products that offered affordable indulgence.
Charlotte Green, marketing director for Divine, said: “At Divine we strive to surprise and delight chocolate lovers innovative and unique products, which is why we are very excited to launch the first ever Fairtrade popcorn Easter Egg with Joe & Seph’s for Easter 2017.
“The fun yet premium flavours and delicious texture are sure to be a big hit with shoppers, and with two Fairtrade certified brands included you can be sure the producers are benefiting too.”
Angus Kennedy, Editor of Kennedy’s Confection, interviews Bas Smit, Head of Marketing, Barry Callebaut N.V., live at the London Chocolate Forum this month. Bas revealed the findings for the first time of their latest chocolate consumer insights; a result of over a year of comprehensive research
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