Confectionery manufacturer Nestlé UK has responded to consumer demands with plans to reduce sugar content in its products by 10%.
The move will see around 7,500 tonnes of sugar removed across brands including KitKat, Aero, After Eight and Lion bars, as well as Smarties and Toffee Crisp.
Its proposed changes will largely be achieved by replacing sugar with higher quantities of existing ingredients or other, non- artificial ingredients and ensuring products are below a certain amount of calories.
The company’s flagship KitKat brand recently released a brand new flavour of peanut butter in its bites range, which was initially launched last year in a bid to introduce shareable products.
Fiona Kendrick, chairman and CEO of Nestlé UK and Ireland believed the sugar-reduction move would make a difference for consumers.
She said: “Our confectionery brands have been enjoyed in the UK for more than a century and we know that if we can improve these products nutritionally, provide more choice and information for the consumer, together with other categories, we can have a significant impact on public health.
“Nestlé is at the forefront of efforts to research and develop new technology that makes food products better for our consumers. These innovations will help us to reduce sugar in confectionery when they are combined with other, more common methods like reformulating recipes and swapping sugar for other, non-artificial ingredients.
“Making these improvements to our products is key to us delivering better choices for our consumers while retaining the same great taste that they know and love.”
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