This year’s ISM and ProSweets events in Cologne attracted a diverse global audience from across the confectionery and snacks industries.
Trade visitors from a total of 68 countries were at the four-day fairs in Germany last week, which hosted a broad range of international exhibitors and industry decision makers.
From 3D printing systems, enhanced production equipment, to significant developments in natural confectionery flavouring, there were plenty of innovations showcased across the events.
There were a total of 1,649 exhibitors for ISM, with nearly 38,000 registrations recorded, while ProSweets attracted 17,000 visitor registrations from more than 100 countries. The official reported results showed a similar attendance figures to those achieved last year.
According to official results, the percentage of foreign visitors remained consistent at 67%, with growth in numbers from Japanese, Indian and Baltic region visitors. This was contrasted with a decline in Chinese visitors due to traditional New Year Celebrations, as well as a dip in the figures for UK and Turkish attendees.
Among the highlights for ISM, the New Product Showcase, which has featured for the past seven years, attracted a notable level of interest. This year’s visitors voted Bad Luck Cookies by Pechkeks GmbH, Organic Veggie Box by my ChipsBox GmbH and Pralibel Dômes by Pralibel NV, as the best innovative new products on display.
Katharina C. Hamma, chief operating officer, Koelnmesse GmbH ISM, believed that despite the fluctuations in its visitor results, the 47th annual event had been well received.
She said: “ISM once again confirmed its international position as a global platform for the sweets trade. Furthermore, we were able to further reinforce our position with a slight growth in the number of exhibitors.”
While concerns over industry issues such as the impact of Britain’s decision to leave the EU, and potential trade tariffs being imposed by the US, there was a mood of cautious optimism from many manufacturers.
Speaking to Kennedy’s Confection, a number of equipment producers and ingredients’ suppliers believed the market remained buoyant despite wider economic and political factors.
Bastian Fassin, chairman of the International Sweets and Biscuits Fair Task Force (ASIM), added: “ISM is the central hub for the national and international business. The exports are not only of great significance for the German industry. The entire sweets and snacks business has an international alignment."
- For a full review of the show, see the February edition of Kennedy’s Confection
Angus Kennedy, Editor of Kennedy’s Confection, interviews Bas Smit, Head of Marketing, Barry Callebaut N.V., live at the London Chocolate Forum this month. Bas revealed the findings for the first time of their latest chocolate consumer insights; a result of over a year of comprehensive research
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