Ferrero is launching a range of Easter products across its portfolio, as well as investing £5 million into its seasonal marketing campaigns.
Kinder Surprise will be partnering with two new licenses, My Little Pony and Transformers available in 100g format. The new large eggs will be available in individual boxes.
According to Ferrero, the combination of its Kinder and Thorntons brands has made Ferrero the second biggest manufacturer in kids Easter confectionery.
This includes products such as Butterfly Milk Egg, Cupcake Milk Egg and Football Milk Egg, alongside popular favourites; Gruffalo Milk Egg, Harry Hopalot Milk Egg and the Harry Hopalot White Egg will all return to shelves showcasing the famous intricate detail and characters.
Levi Boorer, customer development director, said: “Chocolate remains hugely popular during the spring season, with many shoppers buying for all ages to gift and share . When it comes to choosing what to buy, shoppers have begun to look at how special and unique the products are and to show the thought that has gone into each purchase. With the Thorntons brand now firmly under our roof, we will be able to offer retailers something for all of their shoppers’ needs this spring.”
The company has also launched a new retail trade website, titled Your Perfect Store, which has been designed to assist in trends and providing market insight.
Levi Boorer added: “Everyone knows that digital is a part of everyday life and this applies to the retail landscape too. The speed of evolution in this sector is fast, and we need to ensure we are listening to our customers’ needs and adapting our tools.”
Bosch Packaging Technology has developed a modular collation platform for its Elematic case packing series – meaning that chocolate, biscuits and other foods can now be case-packed with even more flexibility.The new platform consists of standardised assembly groups for the infeed and accelerator belt...Click here to continue reading...
At FachPack 2016 earlier this week, Schubert unveiled its new Flowmodul flow-wrap bag unit. The eighth system component in the packaging machinery manufacturer’s portfolio enables the seamless packaging of products such as cookies, biscuit bars, and others into flowpacks with its proven top-loading packaging machines. The Flowmodul is designed to set new standards in primary packaging with regards to quality control, efficiency, space requirements and flexibility.Click here to continue reading...
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