A new series of natural colouring foods based on extracts from pumpkin and carrot for use within the confectionery sector has been launched.
The series from Wild Flavors and specialty ingredients (WFSI), which is part of Archer Daniels Midland Company, contains natural pigment lycopene that reportedly has antioxidant health effects.
According to the company, which was founded in Germany in the early 1930s, its latest product range adding vivid yellow, orange and green hues, was created to celebrate the 30th anniversary of its food colouring applications.
"Naturalness has always been at the core of our business and ethos, and we continue to innovate in response to evolving consumer demands — staying ahead of current trends and offering food and beverage developers an advantage in an increasingly competitive market,” explained Jochen Heininger, vice president of marketing and product management, EMEAI, WFSI.
He explained the company’s experience began with fruit-based compounds and concentrates for non-alcoholic beverages, before manufacturing fruit preparations for use in the dairy industry, and in confectionery products, baked goods and ice creams.
In the 1980s, thanks to the growing trend of natural and healthy nutrition, Wild began developing single ingredients based on natural raw materials.
Following this path, we worked with elderberry to create rich red tones, launching the first colouring food that could be purchased either separately for flexible use in final applications or as an ingredient within a full-solution compound.
At the time, the product already fulfilled the criteria for current EU guidelines about colouring foodstuffs, and the original formulation still remains unchanged.
“We are delighted that in 2017, we are able to celebrate 30 successful and naturally colourful years. Since 1987, we have leading innovators in the area of natural colour solutions including coloring foods. It’s a real testament to our expertise in the sector that we are still leading the way in food and drink innovation. For example, in an industry-first, a compound for lemonade was effectively produced using carotenoids from citrus oils that we extracted ourselves,” added Fabian Uelner, product manager, colours at WFSI.
The new pumpkin-based product rounds off a portfolio of yellow color shades that also include safflower, curcuma and yellow carrot.
Combined with spirulina, it is used to create varying shades of green, according to market demands. The other new development includes a carrot extract with lycopene as natural coloring component, for deep yellow-orange shades. Complying with current EU guidelines, both products are ideal for developing strong colors and different shades of yellow, orange and green in food applications.
These two new additions complement WFSI’s current color portfolio, which includes the Rainbow Range, a wide selection of coloring foodstuffs for beverages and foods. With vivid shades and excellent stability, the Rainbow Range can be used in several different applications such as hard caramels; oil-soluble options for chocolate waffles.
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