O.K. cakes and other sweet goodies too. But while I have been recovering from my knee operation (thank you everyone for your cheer-up post op messages in particular from House of Sarunds and products sent to my home from Plamil Foods by the way); I have started baking!
No really, an old dog like me starting something new and that I am brilliantly hopeless at. I never thought I would get into it, but what with having lots of chocolate in the house, the time to do something and stressed because I can just about walk to the living room to the kitchen. Well what better that to hit the dough! Yes and having loads of chocolates and decorations handy here at home to decorate cakes with and then having 5 kids who would happily eat the end result (no matter how bad), it all seemed like a good idea.
The home baking market in the UK is worth around £1.6bn. And classic baking seems to have declined but within that market sector and defying it is the 'sweet baking sector', which according to Mintel has seen some year on year growth by a massive 80% in the UK and it’s worth they reported, over £179m. A Mintel report also said that whilst ‘women are more likely than men to bake from scratch at least once a week (33% compared to 26% of men), men are actually more likely than women to bake partly from scratch at least once a week (24% compared to 20%).”
Well I am loving it! Put it this way. A loaf of bread or a cake, let’s say is about £1.00 in my supermarket. Ha! So for the same price or probably more money, you can waste hours doing this, make a terrible mess and come out with a product that is, often: flat, burned, doesn’t rise and it takes too long! Oh and my sacrosanct Belgian chocolate chips donated from Barry Callebaut that I was saving for ‘special occasions’ were wasted entirely as they sank to the bottom of the mix so they all burned at the bottom of the cake tin.
But and there is a big but, a bread or cake mix is about the same cost than the average kid’s toy in our local Family Bargains! But the difference is a 4-year old will play with the dough all afternoon and then eat the product he wastes energy making. Ha! And I get some time to write my book or blog as I am doing now while some of my sons (pictured) make me lunch! Nice try but almost hey. But for me it’s definitely my perfect day of the bread. Come on with a headline like that I had to write a story for the bad baker’s blog to go with it hey!
Sign up to Kennedy’s e-newsletter bringing you regular industrial confectionery technology alerts all year round.
Kennedy’s Confection Technology Alert Newsletter