Congrats Cadbury - We really like it!

by Angus Kennedy

You know I actually genuinly like the new style of pack of the Cadbury Roses, announced today that came with it’s usual barrage of relentless press and consumer activity from both sides of the we-love-Cadbury verses oh-no-but-we-don’t camps. One reader on the Daily Mail today on trying the new Roses product version went on to say that they ‘taste like disinfectant’. Er, what the hell are they on? NO THEY DON’T!

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Congrats Cadbury - We really like it!

Congrats Cadbury - We really like it!

You know I actually genuinly like the new style of pack of the Cadbury Roses, announced today that came with it’s usual barrage of relentless press and consumer activity from both sides of the we-love-Cadbury verses oh-no-but-we-don’t camps. One reader on the Daily Mail today on trying the new Roses product version went on to say that they ‘taste like disinfectant’. Er, what the hell are they on? NO THEY DON’T!

I stick up for Cadbury’s. I really do like the new outer carton design (see below). It’s attractive and combines a quite brilliant use of emotive colour. However yes, OK, taking the twist out of the wrap (as reported) was something that I will have to get used to - like taking the twist out of a rock ‘n roll jive.

You see you pull each side of the twist and magically watch the product twist as if my magic, your mouth waters during the preparation to consume the contents; preceding the twist.

There is a big flaw. Cadbury’s Roses, is called so in the plural version of the noun ‘rose’. But when you look at the pack there is plainly one single rose with the word ‘roses underneath. So I thought that was a little peculiar being the product named in the plural. But I am just the sort of cynic that would pick that up so I am the one that suffers hey!

Great news for flow wrap machinery suppliers; possibly. I do hope that some of you keep the twist please.  However, come on; congratulations Cadbury on a very superior and rather majestic packaging design that I really think looks good. As for the new shape of the product, well possibly it’s easier to eat and smoother in the mouth as claimed. But who cares about that? Nothing like breaking an angular 70% cocoa bar with a good snap and having that melt in your mouth - no matter what the shape is. Come on we don’t mind Cadbury - It’s chocolate! But one of the best carton resigns this year, well done Cadbury.

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