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Home > News > New varieties for Werther's Originals
New varieties for Werther's Originals
27th Jan – Werther's Original have announced the launch of two new varieties to expand their confectionery range.

The new varieties will be caramel fudge and chocolate crunch, and will be individually wrapped and available in 100g bags.

Werther's will also be launching a multi-million pound advertising campaign to accompany the new varieties. The campaign will see adverts hitting British screens in Spring 2012 as part of a £4 million investment.

Andy Mutton, Sales Director at Storck UK, commented: “Werther’s Original has always offered a unique range of delicious confections which deliver that nostalgic, comforting feeling of childhood. We are confident that our latest launch will significantly influence the buoyant confectionery category, reinforcing our commitment to innovation when it comes to bringing new products to the market.”
 
 
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