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Home > News > Barratt take it to the “Max”
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Barratt take it to the “Max” |
 26th Jan – A new range of “Max” sized confectionery has been launched by Barratt’s in the UK.
Their chew bar range, which consists of such flavours as fruit salad, black jack, bruiser kola, and bruiser blackcurrant and apple, has been extended to include larger bars at a retail price of 20 pence a bar, whilst standard bars will remain at 12 pence. They are available now in various UK retailers.
Tangerine recently acquired the wham bar, expanding a portfolio which includes Barratt refreshers, sherbet dip dabs, sherbet fountains, black jacks and fruit salads.
Laura Burton, Brand Manager at Barratt, commented: “This is a key initiative for us as it allows our consumers the choice of two different sizes on their favourite Barratt chew bars, coupled with a great value proposition. Value and larger pack formats are a key trend supporting the growth of the confectionery category at the moment. The 20p ‘Max’ chew bar is a fantastic opportunity to grow the Barratt Sweets brand and tap into the pocket money market. Both price points will appeal to kids buying treats for themselves.” |
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