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Tensguard goes gold at HiE |
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Thursday, 13 November 2008 |
DSM’s blood pressure controlling lactotripeptide ingredient, TensGuard
received a gold award for most innovative new health ingredient at the
recent Health Ingredients Europe exhibition.
 TensGuard was awarded the first prize by an independent judging panel of retailers, manufacturers and scientists including Kellogg’s Europe, Unilever Foods, Danone and Albert Heijn.
“TensGuard demonstrates an innovative approach to a major health problem – creating exciting opportunities for food and beverage manufacturers to open up a completely new market in heart health,” said Henry Dixon, chairman of the HiE awards committee, explaining the judges decision.
Commenting on the award, Luc van-der-Heyden, business manager heart health at DSM Functional Foods Marketing, said: “We are delighted to win this award. The development and launch of TensGuard has been a real team effort on every level; drawing on science, marketing and regulatory expertise. Most importantly, TensGuard is backed by significant clinical research which demonstrates its efficacy in helping to control blood pressure. Plus, it targets a specific sector of the market which has been relatively untouched until now. This makes TensGuard exciting news for both manufacturers and consumers.
“The problems associated with high blood pressure and its impact on heart health are well documented and have an international reach. With TensGuard, we offer an effective and versatile ingredient that can be incorporated into the daily diet as part of a healthy lifestyle. Now with the recognition of our HiE ingredient innovation gold award, we are even more confident that TensGuard is a winning formula.”
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