Quality Street wrappers go compostable

Tuesday, 11 November 2008

Innovia Films’ renewable and compostable packaging film, NatureFlex has been chosen by Nestlé UK to wrap one of its signature confectionery brands, Quality Street. Having supplied Nestlé UK for many years with its coloured Cellophane products, Innovia Films was keen to meet Nestle’s requirements for a move towards compostable packaging for Quality Street. Nestlé UK approached Innovia Films to develop a range of certified compostable films to match, as closely as possible, its existing range of coloured Cellophane films. This move is part of Nestlé’s overall strategy to reduce packaging and develop more sustainable packaging materials, making it easier for consumers to reduce waste. “Reduced or more sustainable packaging is a key priority for Nestlé and we are delighted that the NatureFlex colour-film range will help Quality Street customers and consumers to reduce waste and at the same time ensure consumers are still able to recognise the brand,” said David Rennie, marketing director, Nestlé Confectionery UK. The development of coloured NatureFlex is the result of work carried out at Innovia Films’ own Research and Development facility. It follows 18 months of development and testing prior to the re-launch of the Quality Street packaging, which took place in time for the pre-Christmas sales window. NatureFlex was an obvious solution as it begins life as a natural product – wood – and breaks down in a compost bin within weeks. It also offers advantages for packing and converting, such as inherent deadfold and anti-static properties, high gloss and transparency, resistance to grease and oil, good barrier to gases and aromas and a wide heat-seal range. NatureFlex films are cellulose based, derived from renewable wood-pulp and are certified to meet both the European EN13432 and American ASTM D6400 standards for compostable packaging. The wood-pulp is sourced from managed plantations from referenced suppliers operating Good Forestry principals (FSC or equivalent).  NatureFlex films typically have a renewable biobased content of some 95% by weight of material.

 

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