Leatherhead Food International undertakes a corporate rebranding exercise

Wednesday, 24 June 2009

Leatherhead Food International, a food and drink research and advisory company, has unveiled new branding and a new visual identity. Most notably, the company has changed its name to Leatherhead Food Research in a move that signifies its renewed focus on applied research and the provision of knowledge for the food sector. These changes are not just cosmetic, said CEO Dr Paul Berryman: "Leatherhead has a longstanding reputation in the delivery of regulatory, technical and market information services to the food industry, but we knew we couldn't rest on our laurels. Following a detailed survey in 2008, we listened to our members and started a programme of investment to strengthen our core capabilities."With over 1000 food industry members, we have a key role in helping the food industry respond to the changing marketplace - ensuring that foods are safe, healthy, legal, and appealing. “The rebranding effort, from the company name to the new-look logo and website, will help us to convey our vision to our clients, particularly our members,"said Berryman. The corporate rebrand follows a comprehensive restructuring of the company, with five key platforms representing Leatherhead's core areas of expertise: Innovation - for new product development, sensory and consumer science Nutrition - for human nutrition studies and health claims substantiation Safety - for natural preservatives, probiotics and microbiology Regulatory - for comprehensive coverage of worldwide food regulations Knowledge - for scientific, technical and market information needs

 

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