Kennedy's Confection
RSS Feed LinkedIn YouTube Twitter
 
Advertisement
Advertisement
                    
 Home arrow News arrow General News arrow Kraft condenses UK marketing
Kraft condenses UK marketing Print E-mail
Thursday, 20 May 2010
20th May Kraft Foods has consolidated it's UK marketing planning account into media company PHD.

As previously reported on Kennedysconfection.com, Kraft faced a marketing bill of £50m following its acquisition of Cadbury. The company then set up a head-to-head battle for its account between PHD and Starcom MediaVest Group. 

Kraft has said it will keep Cadbury's marketing and sales operation in the UK because "they understand the British market."
 
< Prev   Next >
[ Back ]
Your Company Could Be Here
 
theegarten_web_mock.gif

Do you think Cadbury's Dairy Milk tastes different since Kraft purchased them?