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Extra strong mints and Softmints get a new look |
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Friday, 03 July 2009 |
Cadbury has announced that it is to relaunch its Trebor Extra Strong
Mints and Softmints brands with new packaging designed by London-based
design agency Jones Knowles Ritchie (JKR).
Trebor Extra Strong Mints were launched in 1935 by the Trebor Confectionery Company. Today, they are available in three flavours – Peppermint/Original, Spearmint and Menthol.
The designers were commissioned to rejuvenate the two heritage brands and were asked to produce eye-catching packaging that retains the no-nonsense brand characters, for the two mint brands. The new packaging is designed to attract 35 to 55-year-old former consumers of the mints as well as appealing to existing customers.
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