| Untagged | 13 Jun 2010 |
| Kennedys Confection June 2010 by agkennedy |
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…And now ladies and gentlemen; revealed before your eyes, as if by pure magic, there are not one, but three great writers at your service at Kennedy’s… [Wild cheers in the background].
We are moving further away from what I describe as an I’m-a-done-for publisher style; the old press release publishing, only publishing the release if it’s thought they will place an advert. This, my dearest readers is why 90% of most trade magazine are acutely boring!! [Sounds of ‘hear, hear’ in the background and agreeable nods coming from the audience].
Take for example our interview with Zed Candy which is all our own journalistic work and what a great story that was too (see page 016). Or perhaps Kristiane Henney’s feature on antioxidants on page 036 where she looked at all the pros and cons of the subject, not just what advertisers said! There are two sides to the coin. You will also find an interview with Theegarten-Pactec (page 028) where I went to Dresden to meet their new MD. I now see why this company is a world leader in packaging technology. I want to go back to Dresden right now, if you haven’t been, you should, it’s beautiful. [Sounds of readers rushing out of the door immediately to the travel office].
So it’s not one, not two, not even three, but this month my dearest readers, we deliver four and a half pages of news, yes ladies and gents [whoops and gasps from the audience]. Yes, (now with a wry smile snaking its way across my lips) that’s a record number of pages of news and no boring press releases of sad and bad-looking marketing directors of suppliers we have never heard of. [‘Thank God for that’ heckled in the background].
I testify that you do indeed have a mad editor that will forever more be unable to write like any other, and thank God for that! I wish you a very happy summer solstice on 21st June, and I believe too a Lunar eclipse. I have it on bad authority that people go mad on Lunar eclipses, so what better than to take some medication, see Zotter’s latest - the ganache shot (page 012) where you can pretend to inject yourself with chocolate! Or you could just play doctors and nurses instead and forget the chocolate shot altogether!
Another great issue mes amies. As always please write to us with your news, views and clues!
But don’t worry, all will be fine, it’s National Fudge Day on 18th June as Katie Earlam (the latest journalist to join Kennedy’s) found out, see page 024.
No, it really is National Fudge Day and we checked out another one for you to enjoy which was National Nothing Day. [Sounds of ‘no Angus you really are joking!’ old bottles and rotten tomatoes now being thrown at Angus, Angus makes a quick exit].
Enjoy the flaming month of June!
‘Till July then,
Angus Kennedy
editor@kennedys.co.uk
